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19 Aug

UntitledWow….twice in one week an infamous pop-culture food item returns to the shelves.

Oh HI-C….and your ECTO – COOLER.   Nostalgia is a wonderful drug.   This product was out in the late 80’s and lasted until 2001 and was discontinued.   Fans have been raging against the machine for its return..but without any tie to a Ghostbusters product….Hi-C didn’t see the point.   Bad move, that.

Flash forward to the news of a NEW Ghostbusters movie…and Hi-C got smart and announced they would reissue ECTO-COOLER!!!!!!   That time is now.

….AND…’s just like I remember. It’s citrus-y sweet and such a neon green I feel like it could glow in the dark.  It’s a perfect step back in time to when Ghostbusting was easier and Bobby Brown was a mainstay on the radio.

And bonus….that neon-y, orange-tangerine, super drink makes a perfect mixer for adult beverages. Just saying…last night the JFC crew got SLIMED on this stuff!!!





18 Aug

UntitledThe much ballyhooed return of CRYSTAL PEPSI.   I was kinda excited about the return…not because I was a fan or I liked the soda.  I just love the move by Pepsi.  It’s gutsy and bold.  It’s a product that got made fun of for YEARS after it’s disappointing debut all those years ago.  Despite all that there are legions of fans that loved it and Pepsi is cool as hell for bringing it back for the fans.

I have said FOREVER that Coke should bring back NEW COKE because it’s in our pop culture and would be an instant hit and bold marketing move.   But I digress….

The Crystal Pepsi looks and tastes just like I remember it.   To me it was kinda like Pepsi but kinda citrus Sprite-like to me as well.  It was a unique flavor that I wasn’t nuts about but I was impressed and still respect the move by gang at Pepsi.  I hope this time around it does well for them.

DORITOS Test Flavors

23 Jun

Hey Doritos….instead of asking me to pay three or four bucks for a bag of “mystery chips” …why in the hell don’t you just tell me what they are up front and let sales decide which one is the winner?

This is just like all those times at the skatin’ rink where I would go up to the booth where they sold “grab bags” for 50 cents.    Once in a while I would get something rad like a kick-ass-red-and-black-rabbits foot that I would still have to this day because …hello…it rocks!!!!!!!!!!…… but NINE times out of ten it would be a chinzy plastic ring or a stupid whistle.

And seeing as how I can say with oh…189 degree of certainty that there are no kick-ass-rabbit-feet to be found in those bags….those bags will remain there for the other fools that love to waste money on “grab bags”.

El Chico Responds

7 Mar

A couple day ago, I mentioned a rumor regarding El Chico’s future.   You can read the whole thing here.   Since that post, I have been contacted by the boys at El Chico to clear things up:

My name is Don Dungy, president of El Chico Restaurants. I want to thank you for your recent visit and appreciate your great feedback. We want to create the very best customer experience, and comments such as yours enable us to be one of the top choices for dining out. Thank you for making a call to action encouraging your readers to support El Chico. We are proud of our history and future. Our restaurants reflect over seventy years of changing tastes and styles. El Chico has created unique and memorable dining experiences for our guests. We welcome you back as often as possible.

Let me address the rumor mentioned in your post. We welcome new and current franchisees as members of the El Chico family, and we look forward to growth this year with the addition of new restaurants. We have several loyal franchisees that have expressed interest in the potential of adding more locations to their portfolio. With over forty years of franchise experience, we have learned that dedicated franchisees are the key ingredient to the success of El Chico. Franchising an existing El Chico is simply good business because it brings entrepreneurs into the El Chico family. This enables our continued growth and success for years to come.

Should you have any interest in franchising El Chico, please contact Director of Franchise Operations, Mike Flippo at

I posted the full thing because alot of JFC readers are in the media and/or food industry, so setting the record straight here goes a long way.

As you know – I am not only about questions – I am about RESULTS!  SOLUTIONS!

So– MUCH respect to El Chico for taking the time to do this.   I am certain their customers will appreciate it.

Hell, it makes me want a margarita and some sizzlin’ fajitas right now!


6 Mar

I have heard it said -several times- that I make alot of comments (I misspell ALOT a lot- it’s on purpose) and I have all these questions.   When am I gonna quit bitchin’ and have something constructive to say?

Well, here ya go.   New sub-feature on this here show is THE ANSWERS.    From time to time I will hit ya with what NEEDS to happen in the food world to be more successful and to make people ENJOY (and build loyalty) your products.

First up – WHATABURGER.   Good LORD I love Whataburger.   Aside from some LONG waits in the drive-thru from time to time- I got nothing but love for Whataburger.

A few years ago, they started rolling out special items for summer-time.   One summer they rolled out the HOLY GRAIL (for me) with the PINEAPPLE PIES.    They were beautiful.  They were fantastic.   That hit of tropical flavor inside that classic Whataburger pie crust was nothing short of GENIUS.   I single-handedly introduced over two dozen people to that pie.  All of them impressed and addicted.   So much so that it still comes up in conversations with them.   I have even taken pen to paper….written Whataburger many a letter…. asking for the return of that precious pie.    I still wait for their response.

Whataburger is already delicious, fantastic, and Junk Food Critic Approved…. but they gave up on the Pineapple Pie  way too soon.