Advertisements

5 bucks – The Magic Number

15 Nov

 The last couple of weeks I have seen a change in several fast food joints – advertising price more so than the food items themselves.

I originally intended one day last week to write about just how PRICEY everyone is getting (my Wendy’s combo was almost 8 bucks) and is it REALLY worth your money if that drive-thru combo cost as much as a dinner at a modest sit-down restaurant.

Obviously I am not the only one thinking this way.   Several places are putting together 5 and under menus.

My theory is this:  If it’s around 5 bucks people are cool with it. Get closer to a 10 spot and people get a bit itchy.

What is your price-point for fast food?

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: