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Rough Waters Ahoy for Mickey D’s ??

11 Sep

The NEW YORK TIMES is reporting that HOKI, the main ingredient used to create the famous FILET-O-FISH is being monitored off the coast of New Zealand (where the fish is exported from).

It seems CAPTAIN CROOK’s boys scoop up about 15 million pounds of hoki.

With Ronald cooking up so much fish, the conservationists and environmental agencies in the region, are concerned that the eco-system can recover fast enough to maintain a “sustainable” source of the fish.

Drive thru-

(p.s. – Captain Crook is from a McD ad campaign from back in the day)

check out the full story here:

http://www.nytimes.com/2009/09/10/science/10fish.html

(images ©mcdonalds– storry ©NYT)

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